Craig Proctor Seminars
One thing every agent can universally agree on is that losing a lead stinks. And not just a little bit — I mean full-on, rotten fish smell that’s somehow woven into the carpet, stinks. It hurts to see a lead that you worked hard to cultivate (through high-quality ads focused on your USP, I hope!) end up doing business with another agent.   What I’ve learned by monitoring my one-on-one coaching clients is that the majority of lost leads is due to an agent’s follow-u....

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Let me ask you a question: Would you like to have a sleek arsenal of high-performing ads that convert your ideal leads into paying customers?   Okay, that’s kind of a no-brainer. Who wouldn’t want ads like that?   But most agents don’t have ads like these, and that’s because they’re looking at advertising in completely the wrong way. They see advertising dollars as a fixed expense like rent — a certain amount they must pay day in and day out &mda....

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No matter how sensible you are, I’d be willing to bet that you’ve been tempted by a headline or two at the grocery checkout counter. Be honest — you’ve flipped through to read about “7 Secrets to Achieving Your Dream Body,” “How to Double Your Income In Two Months,” or “The Danger Your Dentist Isn’t Telling You About,” haven’t you?   You’re not alone, we’ve all done it! And that’s because those headl....

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Let’s get real and talk about the classic For Sale signs most agents use to advertise their listings. We’re all guilty of using them at one time or another, but none of us really know why. It’s another one of those “do what everyone else is doing” strategies that simply isn’t effective at generating interest or qualified leads. So why do agents still use them? Mostly, because they don’t know an alternative. For Sale signs have such a classic look that....

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Last year, George Lorimer went on vacations to Europe, Hawaii, and New York. After each trip, he felt excited to head back to his job as an agent, and walked into the office to find that sales had closed and he made some hefty commissions while he was on vacation. Probably sounds too good to be true, right? Well I’m happy to say it’s entirely true. George learned to love his job again after going through training with me and implementing the systems he learned. A few years ago, in 20....

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Imagine you’re in charge of hosting a party at your house tomorrow. You still need to purchase paper plates, clean your house, buy and prepare the food, and hang the decorations. With so much to do, what are the chances any of those areas are going to be fantastic? I’m not saying you couldn’t put together a decent party. I’m sure you could. But because you’re stretched so thin, you won’t have time to really focus on any one area to make it shine. Now, imagi....

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Let me tell you about one of my students named Sam. When we first met, Sam was an agent in Lakewood, Colorado, who was working 70-80 hours each week and was lucky if he closed 20-30 deals per year. He had a short-lived stroke of good luck with REO business, but that eventually dried up and he was back to square one – cold prospecting and putting in hours upon hours of work, with barely anything to show for it. He was burned out, frustrated, and considering getting out of the business for g....

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What are your criteria when it comes to a successful real estate career? Here are a few of mine: A steady stream of clients who automatically seek out your valuable services without any cold prospecting A normal work week (or shorter) with plenty of time off to pursue outside interests A rewarding income You see, happiness and success in your career make up one big circle. When you can attract clients effortlessly, you have more time and energy to devote to providing top-notch service....

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Most agents are so wrapped up in their job of selling real estate that their job and their lives are indistinguishable. It certainly used to be this way for me. My job consumed me. Even when I took some rare time off, I was thinking about my job and worrying about the things I had to get done. A very important book called The E Myth by Michael Gerber changed my life in this respect. The book talks about why most entrepreneurs (that’s what the “E” in the title is for) and sma....

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The best thing about my job is seeing just how massively agents’ lives can change by applying my teachings. It’s truly incredible to be able to play a part in helping your businesses -- and personal lives -- grow and flourish. Bob Zachmeier of Win3 Realty in Tucson, AZ, is one of my students who has used my coaching and systems to entirely change his business. I interviewed him to learn more about where he started, what he learned from my event, and how the teachings have changed ....

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