Less Blah, More Brilliance – How to Do More of What You Love
Fri, Nov 7, 2014What are your criteria when it comes to a successful real estate career? Here are a few of mine:
- A steady stream of clients who automatically seek out your valuable services without any cold prospecting
- A normal work week (or shorter) with plenty of time off to pursue outside interests
- A rewarding income
That probably sounds pretty fantastic, doesn’t it? But the question is: how do you get to the state where it is a reality instead of a daydream? How do you beat the statistic that 80% of new agents don’t make it through the first five years? My Direct Response Prospecting System will help you to love your career again by working smarter, not harder – and you’ll be happy to know it does it all without the dreaded task of cold prospecting!
Direct Response Lead Generators
The first thing you must do to generate a steady stream of clients is create a system for prospects to come to you, not the other way around. The way you do this is with Direct Response marketing.
Unlike traditional advertising, where you have a big, colorful headshot with the same old sayings (like “best service in town” or “biggest realtor in the area”), Direct Response marketing provides valuable information to your prospects so they come to you to learn more. You can use a combination of media and communication channels (classified ads, editorial-style ads, signs, flyers, USP ads, Craigslist, etc.) to reach potential prospects. Each of your ads will provide a unique ID# or landing page to lead interested prospects to the next step of your system.
Automated Hotline and Direct Response Website – Your Perfect Prospect Handling Robots
When you start running effective direct response marketing, you will be shocked by the number of inquiries you will get from prospects. But who’s going to answer these calls? Traditionally, there have only been two options: either you personally take every call yourself, or different agents from your brokerage take turns to field all calls in the office during “floor time.”
When you try to answer every call yourself, you give up control of your life. It’s hard to love your career when you spend your life with a cell phone growing out of your ear. The other method of handling prospect inquiries (i.e., floor time) means that someone else’s voice is interacting with the people you worked so hard to get. You can log the man hours and do everything right in attracting those prospects, but one off-the-cuff remark from the broker on the phone can turn your potential client away for good.
I have a third option for you that will provide prospects with professional service and frees you of the burden of being glued to your phone 24/7. An automated hotline system answers every single call immediately, consistently, and professionally. Prospects will call the unique ID# on your ad which will connect them with a highly specific and targeted message. This will happen perfectly every single time, 24 hours a day and 7 days a week. A properly designed website, with dedicated and specific landing pages written for the offer you’re making, parallels this process exactly, giving your prospects a way to request the information they crave in the way they want.
Why It Works
Prospects will love this easy and non-threatening system. Your prospects immediately get the information they seek, and you are freed to focus on the higher-level activities you got into real estate to do (like helping qualified prospects buy and sell real estate). You can be confident that your automated system is providing the highest-quality information and giving prospects the exact information they need to move forward. An automated hotline and/or direct response website will also screen out the poorly qualified, skeptical tire kickers who would never use your services anyway. Both will allow you to easily track and test your ads, so you can do more of what works (and makes you money!) and less of what doesn’t.
When you have a proven system like this one, you can spend your time satisfying your customers and earning commissions, not chasing down business and dealing with time wasters. That adds up to more money, less time, and a whole lot of satisfaction. What’s not to love about that? ________________________________________________________________________________________________________________________________________________________________
JOIN MY FREE WEEKLY TRAINING PROGRAM HERE Do you want to test drive my ideas and systems absolutely free? This free introduction to Craig Proctor Systems includes live weekly webinars and training videos, a free 30 minute business consultation, a monthly newsletter, and free tickets to half day training events around the country. If you were to purchase these tools separately, they would cost you $4,789, but you get them absolutely free, and with these free training tools, you will learn;
- Reverse Prospecting – a highly effective lead generation system that gets qualified prospects to hunt you down rather than the other way around
- More effective Lead Conversion
- Prospect Presentation systems that will change the way you do business
ARE YOU READY FOR A COACH? The free weekly training and SuperConference will teach you the basics, but everyone knows you have to practice to get perfect, and Craig Proctor offers experienced real estate coaches who help you continually hone your skills, network with realtors who are successfully implementing the Craig Proctor System, and provide ongoing feedback and instruction. Is this the time to move from just thinking about success to achieving it with an experienced real estate coach?