The ONLY Way to Transform Your JOB into a BUSINESS

Wed, Oct 29, 2014

The ONLY Way to Transform Your JOB into a BUSINESS is to Work ON Your Business Rather Than IN it

Most agents are so wrapped up in their job of selling real estate that their job and their lives are indistinguishable. It certainly used to be this way for me. My job consumed me. Even when I took some rare time off, I was thinking about my job and worrying about the things I had to get done.

A very important book called The E Myth by Michael Gerber changed my life in this respect. The book talks about why most entrepreneurs (that’s what the “E” in the title is for) and small businesses fail and what to do about it. Gerber made some critically important points that you must understand if you are to shift your paradigm enough to make that quantum leap into a thriving business:

The Relationship Between Life and Business

Let me tell you something that may sound like an obvious statement to you: your business is not your life. You may think you understand this statement, but how well do you live it? Your business and your life are completely separate things.  Your business is something apart from you, with its own needs, its own rules, and its own purposes. An organism, you might say, that will live or die according to how well it performs its sole function: to find and keep customers.

The Franchise Prototype

Once you internalize the fact that your business is a separate organism from your life, you can start to work on your business rather than in it. If all you ever do is “do, do, do”, you'll never gain the perspective of how to do better. Statistically, until you start to work on your business, nothing will change -- zero improvement.

One way to test if you're working on your business or in it is by using the Franchise Prototype. Pretend that your real estate business is the prototype for 5,000 more just like it. Perfect replicas. Clones. Pretend that you are going to franchise your business.

Could you replicate your business 5,000 times? If you're like most agents, whatever level of success you're currently experiencing in your real estate career is heavily dependent on you. You couldn't franchise your business because you're wearing all the hats and making all the decisions as they happen. To be successful, you need to move away from this model and move towards a business that you could replicate 5,000 times, that could even run without you some days, no sweat.

Step Back and Analyse

As you start working on your business rather than in it, it’s important to take a step back and analyse how and why things run. Ask yourself the following questions:

  • Who are my customers?
  • What do my customers want / need? How is my business fulfilling these needs? How are my competitors addressing these needs?
  • What could I do differently in my business to serve my customers better?
  • Is there a gap between what I'm doing for my customers and what I need to do? How should I close this gap? (With people? Technology? New programs? Improved knowledge?)
  • How much money do I want my business to earn?
  • How will I achieve this level of earning (be specific)?
  • Answering these questions will help you to find ways to make your business bigger, better, and more efficient. In fact, you're working on your business right now as you read this blog post. Keep the momentum going, because it’s the only way out of the rut you're in.


    Do you want to test drive my ideas and systems absolutely free? This free introduction to Craig Proctor Systems includes live weekly webinars and training videos, a free 30 minute business consultation, a monthly newsletter, and free tickets to half day training events around the country. If you were to purchase these tools separately, they would cost you $4,789, but you get them absolutely free, and with these free training tools, you will learn;

  • Reverse Prospecting – a highly effective lead generation system that gets qualified prospects to hunt you down rather than the other way around
  • More effective Lead Conversion
  • Prospect Presentation systems that will change the way you do business

    When you're ready to get serious about changing your business and improving your life, you're ready for the Craig Proctor SuperConference. Our next SuperConference is March 7-8, 2015 in Ft. Lauderdale, FL. This SuperConference offers 2 full days of intense training, including 20 specific how-to sessions covering every aspect of real estate sales. You'll also get direct Q&A access to Craig Proctor and his coaching staff, and have access to his specialized technology and Internet experts. SuperConference also provides plenty of networking events, so you can meet and learn from the most successful realtors in North America.


    The free weekly training and SuperConference will teach you the basics, but everyone knows you have to practice to get perfect, and Craig Proctor offers experienced real estate coaches who help you continually hone your skills, network with realtors who are successfully implementing the Craig Proctor System, and provide ongoing feedback and instruction. Is this the time to move from just thinking about success to achieving it with an experienced real estate coach?


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