Posted on Wed, Apr 24, 2013 2:32 PM by Craig Proctor
“A dream doesn't become reality through magic; it takes sweat, determination and hard work.” -- Colin Powell
“Lazy people tend not to take chances, but express themselves by tearing down other's work.” -- Ann RuleI get amused (but, truthfully, also frustrated) when I hear agents offer up a host of excuses about why they can’t succeed in this business. It’s because of the bad market. It’s because they don’t have enough money or time. It’s because their marketplace is too small or too large or too competitive. If there’s one common trait I observe amongst agents who are struggling, it’s the fact that they believe their difficulties are because of something else (not because of themselves.) Author Doug Coupland said that “blame is just a lazy person's way of making sense of chaos.” Bryant H. McGill, an American poet, put it another way, identifying that “fanatic is often the name given to people of action by people who are lazy.” Inherent in both these statements is the understanding that there is a vast segment of the population who simply cannot take responsibility for their own success or failure.
“Blame is a lazy person’s way of making sense of chaos”According to the NAR, while total existing-home sales declined 0.6 percent to a seasonally adjusted annual rate of 4.92 million in March 2013 from a downwardly revised 4.95 million in February, they remain 10.3 percent higher than the 4.46 million-unit pace in March 2012. In fact, “sales have been above year-ago levels for 21 consecutive months, while prices show 13 consecutive months of year-over-year price increases.” [NAR, Apr 22/13] So in most markets, the real estate market has picked up. If you are one of those who is still blaming the bad market for your performance, what excuse are you going to hang your hat on now? I promote to agents that my system is easy. And it is. If you ask the agents who have secured me as their real estate coach and who, importantly, really implement what I teach, they’ll tell you that their lives have completely turned around. But they had to put some effort into putting these systems in place first … a little bit of upfront work in order to reorganize and revamp. That means you actually have to “do” something with all the information, systems and tools we give you. It won’t happen by itself. You have to get off the couch.
You have to get off the couchIf you sit on the webinars week after week but never actually implement what we teach you, whose fault is that? The world we’re all living in has become one of instant gratification. Everyone wants things to happen with a simple click of a mouse or tap of a screen. People have, quite frankly, become lazy. When I started out, I killed myself to make things work. The simple reason I got to where I am, and discovered the truly breakthrough ideas and systems I have, is because I refused to sit back and be defeated. These days, too many people, in all walks of life, have forgotten that they have to lift more than their iPhone finger to push things to the next level. If there’s not an app that will do the work for them, they’re just not going to bother. No wonder so many continue to struggle. And then complain about it. If you aren’t really using the tools and systems we give you, you have no right to complain. Conversely, if you do decide to use them, you will have no further reason to complain because you’ll find, pretty much like magic, that things will start to change for you. “Starting in January, I began mailing letters one month, followed by postcards the next, to a targeted group of sellers,” John Stevens, a member from Watertown, NY recently wrote to me. “Each piece referenced my USP ‘Your Home Sold in 59 Days or Less or I’ll Pay You $1,500 Cash!’ After two months of priming the pump, the calls began coming in. March was my best listing month ever with 12 new listings. In fact, the combination of the consistent mailings and the QL listing presentation added 7 new sides to my bottom line in March alone!” You’ll notice that instead of giving himself reasons why things couldn’t be better, John starting doing something about it, and in the short time between now and then, he’s banking money because of his action. He didn’t go looking for an ap to do the work for him …. John “became” his own ap!
John became his own “app”!I know not all of you are lazy. Laziness oversimplifies things, but I’m trying to get your attention. I know that for many of you the issue isn’t that you’re unwilling to work hard, but rather than you’re having trouble believing that things could really be different. “What if you take your foot off the pedal of whatever you’re doing now and the new way I’m offering you doesn’t work?” you may wonder to yourself. The obvious answer is to not try to do everything at once. You can easily and inexpensively baby step your way into the process doing the things we teach you week after week: start with the small classified ads we give you (making sure you follow the rules we give you to the letter), implement hotline and web tracking in exactly the way we counsel, learn the Universal Call Back script by heart, and follow up your leads promptly. If you do those things, you will begin to grow your business and the whole thing will snowball from there.
It’s time to become your own appReal Estate done my way can be the greatest career in the world. As an entrepreneur, if you were launching an entirely new business venture, you’d have to invent each step along the way all by yourself. Using my system, you can become incredibly rich (and then earn the right to become the lazy king of your empire) simply by following my formula. It really is as simple as paint by the numbers … but first you have to pick up the brush. P.S. You can test drive my ideas and systems absolutely free by signing up for Free Weekly Training which includes live weekly webinars, a monthly newsletter and priority invitations to free half day training events. This Free Weekly training will expose you to inexpensive and highly effective methods of lead generation (with no cold calling) -- what I call “Reverse Prospecting”, where qualified prospects actually hunt you down rather than the other way around, and then how to follow these leads through to maximum GCI via proprietary lead conversion and prospect presentation systems. This is the easiest way for you to find out with no risk or obligation what my system is all about and how it can help you profitably grow your real estate business and vastly improve your quality of life. JOIN MY FREE WEEKLY TRAINING PROGRAM HERE