How to Leverage the Parts of Being a Real Estate Agent You HATE
Wed, Jul 17, 2013
Michael Gerber once said: "Becoming an expert at what you do is NOT the path to freedom. The path to freedom is becoming an expert at the things you don't do." There is much hidden wisdom in this statement. You see, as much as you all know that the way you were operating before was exhausting and ineffective, the fact is that "change" is scary for most of us. As lousy as it may be, there's some comfort in our old ways . . . simply because of their familiarity. There's another notion in what Gerber says. As you all know, the "job" of real estate is, in reality, MANY jobs: finding clients, follow up, servicing buyers, meeting with sellers, marketing your clients' homes, not to mention accounting, taking pictures of homes, creating feature sheets etc., etc., etc. Some of these things you like to do -- probably the same things that you're really good at. Other things are a chore (albeit a necessary one.) In most cases, these "chores" are also things you're not very good at. Yes it's important to keep honing your skills in the areas you're good at, but more important is to get better at doing the things you're not good at. This doesn't mean, of course, that you need to physically "do" them yourself. In fact, in most cases, it's exactly the opposite: these other jobs are, more often than not, the things you need to "systemize" and "delegate. The agents who come to my SuperConferences learn how to do this step by step so they’re able to hit the ground running when they return to their businesses after three days of intense training. They learn how to boot themselves out of their comfortable mediocrity onto the sometimes scary road to success. Here are some good thoughts from past attendees for your consideration:- "You can't get to the next level the same way you reached your present level." -- Judy Spear, Boulder, CO
- "A seemingly impenetrable wall of restrictions gave way for a glimmer of hope when I attended the SuperConference. I refuse to be bound by my own intimidation any longer. I decided to take your challenge and to break out of my confining shell and set myself free." -- Larry Dueck, Grande Prairie, AB
- "Thanks so much for your patience in re-programming us Real Estate veterans." -- Lester Cox, Phoenix, AZ
- "The SuperConference gave me the keys to understanding your 'language'." -- Sue Strope, Punta Gorda, FL