Posted on Fri, Feb 22, 2013 8:47 AM by Craig L Proctor
“Your paradigm is so intrinsic to your mental process that you are hardly aware of its existence, until you try to communicate with someone with a different paradigm.” – Donella Meadows
I read an article a while back that revealed that widespread use of electric cars would reduce U.S. oil demand (and the demand for imported oil) to a greater extent than use of renewable power sources such as solar and wind. The numbers were pretty staggering ... something like a 2.5 million barrel a day reduction in oil use if one in three used electric cars. This scenario would reduce emissions by 7 percent (3 percentage points more than a proposed national renewable standard) and reduce reliance on oil imports from 60 percent to 40 percent.
Most of us fall into the kind of “mind trap” described above at some point in our lives, and I wonder how many of you have been ensnared by tunnelled thinking? Huge effort, energy and finances are being put behind a national renewable standard which is thought to be the correct path to solve the energy crisis. That’s the road we’re going down, and we’re going to travel it fast and hard and with blinders on. I’m oversimplifying this, of course, but I’m doing so because I want to make a really important point. In the example above, we can see that an entirely different way of approaching the same problem could almost double the results. Can you see any parallels to this in your own business?
How many real estate agents have stood like a deer in the headlights watching the rough market ... ANY market for that matter ... barrelling down on them at full speed, and decided that the way to get through it was to simply work harder and longer? The truth is that agents struggle with lead generation in every market ... good, bad and ugly. And the typical knee jerk reaction is: Instead of doing a hundred cold calls a day, do three hundred. Instead of spending four hours a day driving prospective buyers around, spend ten. In other words, do more of what you’ve been doing and do it faster and for longer because perhaps tripling your effort can help you stay afloat. To me, this sounds a little like trying to outrun a Tsunami.
I know from my own experience that you can’t outrun your problems in this way ... I tried
But what if doing something else entirely could double or triple your results in half the time? What if there really were a better way – a MUCH better way – of mapping out how to market real estate – how to attract clients, to build a profitable, consistently profitable, business. Obviously this is an attractive thought, but the truth is that many agents get so busy doubling and tripling their efforts – doing, doing, doing – that they never stop long enough to consider how efficient those efforts are and if there actually could be an entirely different and better way to get them even closer to their goals.
I’m speaking from my own experience. I got hungry for success very early in my career. But being the number one agent in the world was both a triumph and a curse for me. It’s like an academy award winning actor who can now no longer cavalierly pursue his or her career, quite conscious that their every move from now on will be measured against this win. I became so possessed with keeping up the performance I’d set for myself that my life became quite secondary to my obsession with this business. I was the one putting in eighteen hour days, 7 days a week because, at that point, I felt that was the only way to keep pushing the envelope. Thankfully I was wrong and ultimately discovered my own equivalent of the electric car. I discovered, among other things, that I didn’t have to trade my time to chase after prospects because there was an easy way to get prospects to chase me instead. Can you imagine how life changing this realization was? It was like someone who had been blind from birth suddenly given the gift of site. Or being awoken from a coma. I had spent so long killing myself by following the old rules that it took something huge to stop me long enough to open my eyes. That “something” was what we call “burn out”. I was so worn out and depressed with how much it was taking out of me that I came very close to quitting the industry altogether.
It’s really hard to change the way you’re used to doing things. Not because the new way is difficult or expensive, but because there are a whole truckload of emotions that get in the way: fear, disbelief, self-doubt. And that big one – paradigm. The answer to how you can really make this industry work for you (instead of against you) is staring you in the face but you are unable to see it because what you think and believe you’re seeing is so ingrained that you’re blind to any other interpretation. It’s like those optical illusions I’m sure you've all seen – the drawing with the young lady/old lady or the one with the two faces/vase, where you will see either one thing or the other, depending on how you look at it. And if you don’t look closely, if you become tunneled and so focused that you only see one of the images, you simply can’t see that the other exists at all. Probably one of the best of these that I've seen can be found here, where the picture amazingly flips between Albert Einstein and Marilyn Monroe. Two pretty different looking people I’m sure you’d agree, and yet, there she is staring at you without you even being aware unless you do as instructed and stand 15 feet away. That’s what I challenge you to do. Take a day or two and stand a distance away from your business so you can more objectively evaluate what’s really working and what’s not, and what you can do to achieve explosive growth. My upcoming Anaheim conference would be an excellent way for you to do this by the way.
It’s ultimately your decision how to spend the rest of your life, of course. You can continue to work as hard as you do for as little as you do because in your heart of hearts you can’t stop believing that hard work is the only way to win. Or, you could take off the blinders that are holding you back and embrace a better way by jumping into my system with both feet. Not so risky really given the thousands of success stories that precede you.
P.S. You can test drive my ideas and systems absolutely free by signing up for Free Weekly Training which includes live weekly webinars, a monthly newsletter and priority invitations to free half day training events. This Free Weekly training will expose you to inexpensive and highly effective methods of lead generation (with no cold calling) -- what I call “Reverse Prospecting”, where qualified prospects actually hunt you down rather than the other way around, and then how to follow these leads through to maximum GCI via proprietary lead conversion and prospect presentation systems. This is the easiest way for you to find out with no risk or obligation what my system is all about and how it can help you profitably grow your real estate business and vastly improve your quality of life. JOIN MY FREE WEEKLY TRAINING PROGRAM HERE