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How to Leverage the Parts of Being a Real Estate Agent You HATE

Posted on Wed, Jul 17, 2013 7:18 AM by Craig L Proctor

Michael Gerber once said: "Becoming an expert at what you do is NOT the path to freedom. The path to freedom is becoming an expert at the things you don't do."

There is much hidden wisdom in this statement. You see, as much as you all know that the way you were operating before was exhausting and ineffective, the fact is that "change" is scary for most of us. As lousy as it may be, there's some comfort in our old ways . . . simply because of their familiarity.

There's another notion in what Gerber says. As you all know, the "job" of real estate is, in reality, MANY jobs: finding clients, follow up, servicing  buyers, meeting with sellers, marketing your clients' homes, not to mention accounting, taking pictures of homes, creating feature sheets etc., etc., etc. Some of these things you like to do -- probably the same things that you're really good at. Other things are a chore (albeit a necessary one.) In most cases, these "chores" are also things you're not very good at. Yes it's important to keep honing your skills in the areas you're good at, but more important is to get better at doing the things you're not good at. This doesn't mean, of course, that you need to physically "do" them yourself. In fact, in most cases, it's exactly the opposite: these other jobs are, more often than not, the things you need to "systemize" and "delegate.

The agents who come to my SuperConferences learn how to do this step by step so they’re able to hit the ground running when they return to their businesses after three days of intense training. They learn how to boot themselves out of their comfortable mediocrity onto the sometimes scary road to success.

Here are some good thoughts from past attendees for your consideration:

"You can't get to the next level the same way you reached your present level." -- Judy Spear, Boulder, CO
"A seemingly impenetrable wall of restrictions gave way for a glimmer of hope when I attended the SuperConference. I refuse to be bound by my own intimidation any longer. I decided to take your challenge and to break out of my confining shell and set myself free." -- Larry Dueck, Grande Prairie, AB
"Thanks so much for your patience in re-programming us Real Estate veterans." -- Lester Cox, Phoenix, AZ
"The SuperConference gave me the keys to understanding your 'language'." -- Sue Strope, Punta Gorda, FL

These agents and many more are all saying the same thing. The SuperConference gave them the awareness, courage and know-how to cross the imaginary, self-imposed line that was blocking them from true success. Gerber says it another way. If you think of the old way of operating as Old Co. and the way I can show you at the SuperConference as New Co., you'll find that in New Co., your business relies less on you. Once you've crossed the line as these agents have done, you'll find it more difficult to do things the same old way you've been doing them because now you not only have an "awareness" of the difference, but a true "understanding" of it.

When you started out in Real Estate, every single one of you set out to build a business that would improve your life. Instead, the opposite happened. You created a monster that made your life worse because it consumed you -- it took away from your life. My job is to give you back your first dream by showing you how to build a business that makes your life much, much better. It's your decision how far you go along the path, but the very first decision you must make is whether you'll really leave the old road and venture down this new path at all.

If you haven't yet registered for the SuperConference, make sure you do so now. If you still don't think you need more help, take a moment to fill out the quizzes below. I think you'll find the answers very revealing. Look, if I've still got things to learn, so do you, and I'm not ashamed at all to ask you to put down your money now to reserve your spot because I KNOW from the experience of thousands of realtors before you that the minor registration fee will come back to you MANY times over. Just make the decision, and do it now.

How is Your Dream Life Measuring Up to Your Real Life?

• How successful are you by your own standards?

• How much time is left for You at the end of the day?

• How do you rate on the key success criteria that will determine your future in Real Estate?

P.S. You can test drive my ideas and systems absolutely free by signing up for Free Weekly Training which includes live weekly webinars, a monthly newsletter and priority invitations to free half day training events. This Free Weekly training will expose you to inexpensive and highly effective methods of lead generation (with no cold calling) -- what I call “Reverse Prospecting”, where qualified prospects actually hunt you down rather than the other way around, and then how to follow these leads through to maximum GCI via proprietary lead conversion and prospect presentation systems. This is the easiest way for you to find out with no risk or obligation what my system is all about and how it can help you profitably grow your real estate business and vastly improve your quality of life. JOIN MY FREE WEEKLY TRAINING PROGRAM HERE