Posted on Mon, Feb 2, 2015 7:21 PM by Craig Proctor
February. For the rest of the world, it’s the month of love; the month of chocolates and roses; the month of showing loved ones how much you care. But for real estate agents, February is the month when you work even longer hours than normal and consequently have next to no time for the ones you love.
Why? Because February is a shortened month, and when your income is directly related to the number of hours you work, lost days = lost money.
Many agents cope by killing themselves with grueling 80+-hour weeks at the office to make up for losing those extra days. Others just accept making less money in February as an inevitability and spend the month stressing, scrimping, and scraping pennies together.
The majority of the real estate community believes the time = compensation equation is an either/or situation. You can either enjoy a high level of income that requires you to work burnout-inducing hours, or you can enjoy more sustainable hours that won’t provide you with a healthy income level.
I want you to think with me for a minute:
What Life Looks Like When Time = Money
What would it really look like if you limited yourself to a 40-hour (or less) workweek? How would it affect your business, your income, and your life?
Chances are, right now you’re thinking working a 40-hour workweek would decrease your number of leads and customers. After all, with less time to cold call, you’ll have less leads as a result, right? This, in turn, would cause your income to plummet, which would negatively affect your quality of life.
Money can’t buy happiness, but the truth is we need a certain level of income to survive, and another level to thrive and enjoy life. When time = money, you need to give up more and more of your time to achieve the income level that you want.
What Life Looks Like When Time = Something MORE
Now let’s switch gears and think about this scenario. What if you could work those 40-hour weeks, but still maintain, and even increase, your current income level? This is precisely my main mission: giving agents a better system to make more money without working themselves to the bone. I know it probably sounds crazy to you, but I promise you it’s possible — I’ve seen myself and countless students achieve it. And you can achieve it too, if you’re open to a paradigm shift.
The Way to Beat the Time = Money Equation
The secret to moving beyond the time = money equation is a simple but effective system that goes a little something like this: