Posted on Mon, Jul 8, 2013 11:12 AM by Craig L Proctor
One of my coaches was talking with a member the other day and he was having one of those days. You know, the kind of day when you're feeling down and out, too much to get done and not enough time to get it done. He was asking for some advice, and in the end he admitted he knew the answer which was that he needs to hire an office assistant and get some buyers agents. However, for whatever reason, he hadn't gotten around to it.
I think we all can relate in some fashion to this agent's problem. As I’ve frequently stated, "knowing" and "doing" are two different things, and I'll bet there are more than a handful of you who will read this and nod your heads. The net result is the same though. Like many agents, this agent had a sufficient number of reasons as to why he hadn't gotten around to it yet, even though the consequences were paralysing him.
The truth is that sometimes the things that get in the way of us doing what we know we should be doing are fabricated excuses rather than essential tasks. In other words, we do a thousand little things to avoid doing the thing that needs doing because it seems like such a big and scary task. I know this from my own experience. I think everyone has felt this from time to time.
Basically, what we talked to this agent about is the fact that we are often pulled in a hundred or more different directions and we lose focus. What we need to realize is that even the best of the best, in any industry, including presidents, focus on one thing at a time and nothing more. Now, they may focus on numerous things during the course of an hour or a day, but you can only focus in on one thing at a time. So we suggested to this agent that whatever his highest priority was (and in his case, it was recruiting help), he should keep his focus on it until it is completed and taken care of.
Often, an important way to ensure this happens is to make yourself accountable to someone else. After all, you can keep giving yourself the same old excuses, but if you know you're going to have to keep explaining to someone else you respect and trust that you haven't done what you said you were going to do, you're more likely to take the task seriously, and this is why so many have joined some level of coaching within our system. (And why so many people in so many walks of life seek coaching for many aspects of their lives.) This agent took the step of outlining a reasonable plan with his real estate coach to accomplish what he needed to accomplish. By putting dates beside each step of the process, he's put himself on the road to making it happen. He also knows that his coach is going to be following up with him to check on his progress. What I find (and my coaches find) is that in many cases their students don't even really need them to follow up – they just need the initial push to get started.
You've probably heard the saying that "you can't wait for inspiration. You have to go after it with a club." As I said before, knowing and doing are two different things. So are thinking about doing something and actually doing it. I cannot overstate the importance of focus. By placing undivided focus on a task, you're making a decision that you'll get something done, and that's the first step to success.
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